I worked closely with John Holbrook from 2008–2014 while leading In-store Merchandising at Cadbury/Kraft/Mondelez. John was instrumental in developing and executing major co-packed display programs like Caramilk Key to the Secret, Mr. Big Deal, and Make Your Face a Maynards. His deep expertise in co-packing logistics and his hands-on approach from concept through to execution made him a trusted and valuable partner in ensuring retail success.